Hey folks.
We’re back once again with another blog post!
So, what’s been happening at YGPOYF HQ I hear you ask? Well, It was a crazy, whirlwind of a summer for sure, juggling business needs alongside our wild family life. Nothing new there then.
Hot off the back of another super successful Top Drawer event, our latest greeting card collection “I Don’t Like Mundane’s’ has landed and we couldn’t be more thrilled about it. Annnd we were also as pleased as punch that it was shortlisted for the Top Drawer spotlight awards in the process.
The result of a great deal of blood, sweat and most definitely a fair few tears, this exciting range aims to ditch those drab greeting card designs in favour of authentic, original and slightly wacky creations that push the boundaries and inject a little ‘extra’ joy and humour into those milestone moments.
Anything but Mundane
The inspiration behind this vibrant selection of 35 playful new designs wasn’t an easy one. If I’m being honest, my creativity had taken a bit of a nose dive and I was struggling to envisage what direction to take this new collection in.
After a great deal of soul searching and manifesting, the idea literally popped into my head one sleepless night. Once the puns and one liners started to flow, I couldn’t stop them. The result is our quirkiest and arguably most fun filled collection to date. From brilliant birthday cards to unique new baby greetings and amorous anniversaries, these cards are guaranteed to deliver a smile. And the good news is, there’s plenty more to come - so watch this space.
A key feature of this collection is the fancy hot foil detailing, a first for us. This produces a cool, shiny effect for added luxury, plus we’ve injected an extra pop of colour with brightly coloured envelopes too - each one ready to wing their way and brighten your loved ones day.
And, whilst we’re thinking about it, that’s the whole purpose of what drives us to do what we do every single day. We’re hugely passionate about making people smile and nurturing those vital human connections through meaningful exchanges. Greetings cards offer the perfect portal to enable us to feel close to one another, even during those times when we can’t physically be there.
Pick of the Bunch
It’s so hard to pick a firm favourite as they are all so different and all very close to my heart, but if I was forced to choose, I do have a soft spot for the Mushroom design, featuring a Mummy mushroom and adorable baby sidekick. Finished off with a flourish of red foil, the message on the front reads “You’re so mush cooler than the other mums”. It’s the perfect mother’s day memento or birthday greeting for a cherished mum. I’m not going to lie, I am secretly hoping that my two may just send one my way when they realise what a funky mama they have – that’s for you Tom btw if you’re reading this.
As we hurtle head first into the festivities, if you do happen to be on the hunt for a Christmas card with a difference, this fun, banana design will do the trick. Featuring two banana pals jazzed up in jolly Christmas hats, it’s perfect for sending season’s greetings with a side of slapstick silliness.
And, if that’s your kind of vibe, be sure to check out our shrimp Christmas card too, it’s a real catch (sorry, I couldn’t help myself).
The photoshoot for this collection was a real blast too and a wonderful opportunity to go wild with my creative ideas. We managed to shoot the whole process in one very exhausting yet satisfying day (including a 4 hour round trip to Cardiff and back) which may have also accidentally led me to eating an entire box of the yummiest shortbread biscuits in the process. Admittedly they were supposed to be a prop for the 'go shorty' biscuit design. But, as I had a long drive ahead of me, I’m telling myself that it was perfectly acceptable.
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We hope this little read has inspired you in some small way. For the latest news and offers (plus 15% off your first order) you can sign up to our newsletter from our online shop and be sure to follow along on Instagram too.
You can shop our full range of wonderfully witty greetings cards, gift wrap and art prints for every occasion at our online store. Do also look out for our glorious greetings cards, sold in selected independent stores around the UK.